Use this guide to add a new Prospect into the system so leasing agents can track lead details, activities, and next steps from first contact through application.
When to Use This
- A new lead calls, emails, walks in, or chats online
- A lead is received and did not automatically create a prospect
- You need to manually add a prospect before scheduling follow‑ups or sending an application
Before You Start
Make sure you have:
- Prospect’s full name (at least first and last)
- At least one contact method (email or phone)
- Source of the lead (call, walk‑in, website, ILS, referral)
- Estimated move‑in date (if available)
- Permissions Required: Leasing Agent or higher
Enter a New Prospect
1. Navigate to Prospects
- Go to Leasing / Prospects from the main menu
- Click Add New Prospect (or + New Prospect)
2. Enter Prospect Information
Complete the required fields:
- First Name
- Last Name
- Lead source
- Phone Number and/or Email Address are not required but are both strongly recommended
Optional but recommended:
- Preferred contact method
- Notes (pets, desired unit type, price range)
Best Practice: Always enter a valid email address if available—this is required for sending applications and e‑sign documents later.
3. Select Lead Source
- Choose the correct Lead Source from the dropdown (example: Phone Call, Walk‑In, Website, Zillow, Referral)
- Lead Source accuracy is critical for leasing and marketing reports.
- This is setup at an admin level. If your advertising sources are incorrect, please let your company admin know.
- Add any additional information required by your company
- Lead Source accuracy is critical for leasing and marketing reports.
4. Save the Prospect
- Click OK
- The system will create the prospect record
What Success Looks Like
- Prospect record is created successfully
- Prospect status shows as New or Active
- Contact information appears correctly
- Prospect can now be assigned activities
Next Recommended Actions
After creating the prospect:
- Enter a New Activity (call follow‑up, tour, reminder)
- Schedule or record a showing
- Send an Application when the prospect is ready
Common Mistakes to Avoid
- Leaving the email address blank
- Selecting the wrong lead source
- Creating duplicate prospects instead of searching first
- Adding notes in multiple locations inconsistently
Tips for Efficiency
- Search before adding to avoid duplicates
- Use consistent naming conventions
- Add notes during or immediately after the conversation